The Sustainable Laboratory: Perspectives on Laboratory Outreach
Historically, laboratories have operated as revenue centers within hospitals, with providers ordering tests and payers willing to reimburse. Today, labs are trending toward becoming cost centers, with ever-diminishing profit margins. Subsequently, some health system administrators are asking ‘Why keep the laboratory in-house when we can outsource and cut costs?’ Commoditizing laboratory medicine may sound viable at first glance, but on deeper review, is not a sustainable strategy. Competitive differentiation comes from demonstrating unique value the laboratory provides that goes well beyond the price of a test or a test result.
Laboratory outreach is emerging as an opportunity for labs to provide value to hospitals and health systems by providing testing services for all patient types, regardless of location. In addition to lowering unit costs, increasing outreach test volumes provide new revenue streams, positions the laboratory to utilize excess capacity and operate more efficiently.
This session will include an overview of trends impacting labs, differentiate between price and value, and provide detail on laboratory outreach as an integral part of the sustainable laboratory.
