Target Audience: This activity has been designed to meet the needs of healthcare professionals, specifically medical laboratory scientists.

P.A.C.E.^® approved programs are accepted by the ASCP-BOC for recertification, and for license renewal in all licensure states except Florida.

• Describe important subpoints of defining credibility
• Discuss the value of positioning
• Recognize the intricacies of customer relationships

Estimated Completion Time (including post-test): 46m

Method of Participation: To receive a statement of credit, you must:

1. Watch the video in its entirety
2. Successfully complete the video post-test (80% or higher)
3. Submit certificate completion information
4. Complete the course evaluation

Closed Captioning: This video lecture includes the option for closed captioning auto generated by Adobe Premiere Pro. We cannot guarantee the captions will always be accurate or complete. Viewer discretion is advised as medical content may include complex terminology and descriptions not fully captured or accurately represented in the captions.

NO FEE is associated with this continuing education activity. All CE credit granted on this website (arup.utah.edu) is provided as a service to medical laboratory professionals as part of the academic mission of the University of Utah’s Department of Pathology and ARUP Laboratories. After completing the post-test and submitting your information where prompted, a certificate will be generated and available for printing or saving.

P.A.C.E.^® Accreditation: The program has been approved for 0.5 contact hour(s) through ARUP Laboratories, which is approved as a provider of continuing education programs in the clinical laboratory sciences by the American Society for Clinical Laboratory Sciences (ASCLS) P.A.C.E.^® Program.

• Disclosure: None of the speakers or planners or anyone in control of content for this P.A.C.E.^® accredited continuing educational activity have any relevant financial relationships according to the P.A.C.E.^® conflict of interest policy.

Course Director: Chérie V. Petersen

Faculty: Peter T. Francis

References: Individual courses will provide explanations and references for the content covered by the quiz section of the course. Additional references are available at aruplab.com and arupconsult.com.