Hippocratic Capitalism: An Ethical Marriage of Health and Tech


This presentation describes a pathway for health care technology companies to incorporate medical ethics into their business strategy. It provides counterexamples of health technology companies who failed to prioritize patient interests, and ultimately failed financially as a result. The medical ethical principles of respect for persons, beneficence and justice are briefly described, along with illustrations from the information technology sector.

Originally published on March 10, 2020

Lecture Presenter

Brian R. Jackson, MD, MS

Brian R. Jackson, MD, MS

Medical Director, Business Development,
IT and Support Services

ARUP Laboratories
Pathology, Associate Professor (Clinical);
Biomedical Informatics, Adjunct Associate Professor

University of Utah School of Medicine

Dr. Jackson is the medical director for Business Development, Support Services and IT at ARUP and an associate professor of pathology (clinical) at the University of Utah School of Medicine. He received his BA in mathematics, his MS in medical informatics, and his MD from the University of Utah, and completed a clinical pathology residency at Dartmouth-Hitchcock Medical Center. Prior to his employment at ARUP, Dr. Jackson was a staff clinical pathologist and informaticist at Dartmouth-Hitchcock Medical Center, a product manager for a Belgium-based medical software firm, and a National Library of Medicine informatics fellow at the University of Utah. Dr. Jackson’s research interests include economic analysis of diagnostic testing, physician utilization of laboratory tests, and corporate social responsibility in healthcare. He is certified in clinical pathology by the American Board of Pathology.


After this presentation, participants will be able to:

  • Identify the three foundational principles of medical ethics
  • Explain how businesses can enhance their long-term success through social responsibility
  • Describe some of the risks of unregulated artificial intelligence in health care

Sponsored by:

University of Utah School of Medicine, Department of Pathology, and ARUP Laboratories